Which Market Has the Highest World Cup TV Ratings In the USA?

NEW YORK - OCTOBER 19:  The New York City skyline is viewed October 19, 2009 in New York City. A new report by the Organization for Economic Cooperation and Development (OECP) finds that rising sea levels due to global warming threatens some of the world?s major cities. According to the report, seas are rising twice as fast as recently projected threatening such sea level cities as New York, Miami, London, Tokyo, Mumbai and Amsterdam. World leaders are scheduled to meet in Copenhagen, Denmark in December for the UN-sponsored climate-change conference where issues such as rising sea levels are to be discussed.  (Photo by Spencer Platt/Getty Images)

World Cup fever has swept the United States in the past few weeks. Everywhere you look, it seems to be there. In fact, Nielsen is reporting that World Cup soccer telecasts aired on all English and Spanish language networks have reached an estimated 34% of all U.S. TV viewers. That’s an incredible number when you consider how large the population is in the United States.

According to Nielsen, viewers in the Miami-Ft. Lauderdale market are watching the World Cup more than any other market in the country. Through Tuesday, Miami has the highest ratings for both English language (3.6 HH rating) and Spanish language (5.2 HH rating) World Cup telecasts.

New York City has the second highest ratings for English language telecasts (3.3 HH rating), followed by Washington, DC (3.2 HH rating). San Diego, which was the top rated English language market in 2006, ranks fourth so far this year with a 3.1 average household rating.

Interestingly, when you look at the highest ranked local markets in the US for World Cup TV ratings, only 50% of the top ten Spanish-language markets have a Major League Soccer team, while only 60% of the top ten English-language markets have a MLS team.

In related news, out of the 18 cities selected for inclusion in the USA bid for the 2018/2022 World Cup tournaments, Miami was this week the first city out of the 18 to surpass 50,000 signatures. In comparison, the supposed soccer mad city of Seattle only has 34,000 votes. The complete list of 18 bid cities can be found at www.gousabid.com/city

This entry was posted in MLS Talk, Uncategorized and tagged , , . Bookmark the permalink.

About Christopher Harris

Since launching World Soccer Talk in 2005, Harris has played an influential role in shaping how broadcasters deliver the sport by providing in-depth analysis and reviews of the soccer TV coverage. He has interviewed virtually all media executives at the different media giants to stay apprised of changes in OTT and broadcast television while also keeping up with the latest reports and breaking news about key soccer rights acquisitions and the media landscape.
View all posts by Christopher Harris →

18 Responses to Which Market Has the Highest World Cup TV Ratings In the USA?

Leave a Reply

Your email address will not be published.