adidas Soccer | MLS : Smart Soccer


It’s actually quite often that there are revolutions in football, it’s partly a biproduct or intentional outcome of the league system. If you look at the wider idea of competition it has both a destructive and constructive use: Breakdown is Breakthrough. So when one league progresses it is only natural that others will look over and see how they can move forward. For a while the MLS would look at other models and other sports. Now US Soccer finds itself in the opposite position: the envied. This isn’t a new sensation to many in the States, but for a guy who has come from EPL to MLS this was a particularly striking note in the ‘Smart Soccer’ launch.

Details are currently wide brushstrokish in their nature, so we’re hoping to add details to the ‘Smart Soccer’ idea as we learn them. Under their latest video adidas offer:

“Revolutions are born from simple ideas. Insights that become emotions. Desires that become innovations. Systems that unleash true potential.”

I fly to Philadelphia to join podcast host Earl Reed and the EPL Talk team in taking the All-Star game in. So soon enough we’ll see the details below the kit and learn more about what becoming smarter actually means.

For now, I can tell you that I’m excited but holding fire on the judgement. Recent experience has taught me that shooting from the hip might get hits but sometimes becoming smarter with the product means trying it out first. People have spent months and years developing this idea, for me to spend a few lines on it: well it almost doesn’t do the idea justice.

Here’s to making the writing smarter with the soccer.

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7 Responses to adidas Soccer | MLS : Smart Soccer

  1. Lysander says:

    This article is confusing me. Is it just me? Sorry. So i gather
    that MLS is being looked at for arevolution it has inspired rather
    than MLS looking at other leagues for ideas. But what I am missing
    is what innovation is it that other leagues are looking to the MLS
    for right now?

    • Roger(Pro/Rel) says:

      this is actually bad advertising disguised as an article (
      marketing , marketing mucho mucho marketing babe!! )

  2. andy says:

    no leagues are looking at MLS lol. MLS is one of the worst
    structured leagues in all of sports.

    • Charles says:

      Actually I read the EPL has looked at ideas more similar to MLS.
      For all the obvious reasons. Stick to ripping on woman’s soccer or
      something classy like that.

    • Bo says:

      Go away troll. MLS has a great league structure. Everyone starting
      a league today would look at it. Even the EPL which is a have-have
      not league. And there are really only four haves right now. La Liga
      has two. What kind of competitiveness is that? The Bundelisga and
      MLS are the future.

  3. Roger(Pro/Rel) says:

    are u aware thar with the exception of Bayern Munich German clubs
    are 51% at least owned by the fans. That is the TOTAL OPOSIT than

  4. Roger(Pro/Rel) says:

    next thing will be that adidas is working on an electronic
    suppository that will let us know players body temperature
    throughout the game ( marketing babe )

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